About

Photo of the exterior of The Broad at sunset

The Broad

The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide.

By actively building a dynamic collection that features in-depth representations of influential contemporary artists and by advancing education and engagement through exhibitions and diverse public programming, the museum enriches, provokes, inspires, and fosters appreciation of art of our time.

The Broad was founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to 2,000 works of art in the Broad collection, which is one of the world’s leading collections of postwar and contemporary art.

The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. The Broad welcomes more than 800,000 visitors from around the world per year. Generous support is provided by Leading Partner East West Bank.

Diversity Apprenticeship Program

As part of the museum's commitment to diversity, inclusion, and equity, The Broad created the Diversity Apprenticeship Program to provide opportunities for people to gain the training and experience they need to pursue rewarding careers in the art world, and to increase respect for the field of art handling as a profession.

The Building

The main elements of The Broad's design, the "veil" and the "vault"

The Building

Architecture

The Broad is designed by world-renowned architectural firm Diller Scofidio + Renfro in collaboration with Gensler. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140 million building features two floors of gallery space to showcase the Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library. 

Dubbed “the veil and the vault,” the museum’s design merges the two key components of the building: public exhibition space and collection storage. Rather than relegate the storage to secondary status, the “vault,” plays a key role in shaping the museum experience from entry to exit. Its heavy opaque mass is always in view, hovering midway in the building. Its carved underside shapes the lobby below, while its top surface is the floor plate of the exhibition space. The vault stores the portions of the collection not  on display in the galleries or on loan, but  DS+R provided viewing windows so visitors can get a sense of the intensive depth of the collection and peer right into the storage holding. The vault is enveloped on all sides by the “veil,” an airy, honeycomb-like structure that spans across the block-long gallery and provides filtered natural daylight.

The Plaza

Directly south of the museum is a public plaza also designed by Diller Scofidio + Renfro, in collaboration with Hood Design Studio, Inc. The landscaping features 100-year-old Barouni olive trees and an open lawn, adding another parcel of critical green space to Grand Avenue.

Timelapse Video

Joanne Heyler, Founding Director

Joanne Heyler, Founding Director

Joanne Heyler, Founding Director

Joanne Heyler

Founding Director, The Broad

Director/Chief Curator, The Broad Art Foundation

Joanne Heyler is founding director of The Broad and a member of the museum’s board of directors. In addition to her role at The Broad, she serves as the director and chief curator of The Broad Art Foundation, which was created in 1984 as a pioneering lending library dedicated to increasing public access to contemporary art through an enterprising loan program and is now headquartered at The Broad. 

Committed to fulfilling the Broads’ longtime mission of contemporary art accessible to the widest possible audience, Ms. Heyler leads development of innovative approaches to museum programming, audience engagement, visitor services, marketing, advertising, public relations, social media, and digital platforms at The Broad. 

Starting in 2010, Ms. Heyler oversaw every aspect of the development of the museum, from building its staff, to setting its exhibition plans, to establishing The Broad’s international profile. Upon its opening, The Broad was the first entirely new major museum founded in Los Angeles in almost 20 years. Ms. Heyler worked closely with Diller Scofidio + Renfro, Gensler and numerous specialists to ensure optimal realization of the 120,000-square-foot museum, which houses nearly all 2,000+ works in the Broad collection. Marking the occasion of the opening of The Broad, she curated the museum’s inaugural installation, assembling a predominately chronological selection of masterworks from the Broad collection in the museum’s 50,000-square-feet of gallery space. 

As the director and chief curator of The Broad Art Foundation, Ms. Heyler has grown the foundation’s collection by over 65 percent with the addition of 70 artists, including deep representations of work by crucial postwar figures like Andy Warhol and Joseph Beuys, as well as work by more recent figures like Mark Bradford, Sharon Lockhart, Kara Walker, Jeff Wall, and others. The Broad collection continues to grow by about a work a week under her guidance. Ms. Heyler also oversees the foundation's lending library, expanding the reach of the program to over 8,500 loans to over 500 museums and galleries worldwide since its founding in 1984.

Ms. Heyler has worked for the Broads since 1989 and is closely involved with their major philanthropic investments in the visual arts, which have included the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and the Zaha Hadid-designed Eli and Edythe Broad Art Museum at Michigan State University. 

Ms. Heyler received her bachelor’s degree in art history from Scripps College and a master’s degree in the history of art from the Courtauld Institute of London University. In 2017, she was included in Los Angeles magazine’s “11 Women Who are Making L.A. a Better Place” alongside advocates, entrepreneurs, and trailblazers. Ms. Heyler and her family live in South Pasadena.

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Eli and Edythe Broad

Eli and Edythe Broad

Eli Broad is a renowned business leader who built two Fortune 500 companies from the ground up over a five-decade career in business. He is the founder of both SunAmerica Inc. and KB Home (formerly Kaufman and Broad Home Corporation).

Today, Eli Broad and his wife, Edythe, are devoted to philanthropy as founders of The Broad Foundations, which they established to advance entrepreneurship for the public good in education, science and the arts. The Broad Foundations, which include The Eli and Edythe Broad Foundation and The Broad Art Foundation, have assets of $3 billion. The Broad Art Foundation has provided over 500 museums and university galleries worldwide with more than 8,000 loans of artwork since 1984.

Through the foundations, the Broads have created groundbreaking independent institutions in each of their three areas of grantmaking, including The Broad Center, which develops leaders to help transform America’s urban public schools; The Broad Institute, a global leader in genomics; and The Broad, which was founded in 2015 as a gift to the city of Los Angeles and is dedicated to making contemporary art accessible to the widest possible audience.

Mr. Broad was the founding chairman and is a life trustee of The Museum of Contemporary Art in Los Angeles, to which The Broad Foundation gave a $30 million challenge grant in December 2008 to rebuild the museum’s endowment and to provide exhibition support. He is a life trustee of The Museum of Modern Art in New York and of the Los Angeles County Museum of Art, where the Broads made a $60 million gift to build the Renzo Piano-designed Broad Contemporary Art Museum, which opened in February 2008, and to fund an art acquisition budget. 

Tireless advocates of Los Angeles, the Broads have championed the cultural and architectural vitality of the city. Committed to the belief that all great cities need a vibrant center, Mr. Broad was the visionary behind the development of Grand Avenue, which will blend residential, retail, cultural and recreational uses into a civic centerpiece to rival the main boulevards of the world’s greatest cities. In 1996, Mr. Broad and then-Mayor Richard Riordan spearheaded the fundraising campaign to build the Frank Gehry-designed Walt Disney Concert Hall, which opened to worldwide acclaim in October 2003. The Broads provided the lead gift to the Los Angeles Opera to create a new production of Richard Wagner’s four-opera cycle Der Ring des Nibelungen in 2009-2010. They gave $10 million in 2008 to create an endowment for programming and arts education at The Eli and Edythe Broad Stage and The Edye Second Space at the Santa Monica College performing arts center.

From 2004 to 2009, Mr. Broad served as a Regent of the Smithsonian Institution by appointment of the U.S. Congress and the President. He is a Fellow of the American Academy of Arts and Sciences and in 1994 was named Chevalier in the National Order of the Legion of Honor by the Republic of France. Mr. Broad serves on the board of the Future Generation Art Prize. He received the Carnegie Medal of Philanthropy in 2007 and the David Rockefeller Award from the Museum of Modern Art in March 2009. Strong believers in higher education, the Broads have further extended their philanthropy in the arts. The Broad Foundation made a major contribution to the School of the Arts and Architecture at UCLA for The Eli and Edythe Broad Art Center, designed by Richard Meier. In 1991, the Broads endowed The Eli Broad College of Business and The Eli Broad Graduate School of Management at Michigan State University (MSU), where Mr. Broad graduated cum laude in 1954. In June 2007, the Broads announced a $26 million gift to create the Eli and Edythe Broad Art Museum at MSU, and they gave another $2 million to the project in January 2010. The Zaha Hadid-designed museum opened in November 2012.

Mr. Broad's first book, The Art of Being Unreasonable: Lessons in Unconventional Thinking, was published by Wiley in May 2012 and is a New York Times, Wall Street Journal, USA Today, and Washington Post bestseller. 

The Broads reside in Los Angeles and have two grown sons.

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Eli and Edythe Broad

the collection

the collection

Eli and Edythe Broad have been building their collection of postwar and contemporary art over the last 50 years. With a belief that the greatest art collections are built when the art is being made, the Broads took to collecting art of their own time.

The Broad is home to 2,000 works in the Broad collection by more than 200 artists, and is one of the world’s leading collections of postwar and contemporary art. The collection features in-depth holdings of influential contemporary artists such as Jean-Michel Basquiat, Mark Bradford, Jasper Johns, Jeff Koons, Barbara Kruger, Yayoi Kusama, Kerry James Marshall, Julie Mehretu, Takashi Murakami, Robert Rauschenberg, Ed Ruscha, Cindy Sherman, Cy Twombly, Andy Warhol, and more, plus an ever-growing representation of younger artists.

Browse Collection


The Broad Art Foundation

The Broad Art Foundation

The museum is also home to The Broad Art Foundation, which was created in 1984 as a pioneering lending library dedicated to increasing public access to contemporary art through an enterprising loan program. The foundation has made more than 8,500 loans to over 500 museums and galleries around the world.

How to Make a Loan Request

The Broad Art Foundation considers written loan requests from accredited institutions, or those whose staff and facilities are similarly qualified. The borrowing institution is required to undertake all costs for packing, transporting, handling and insuring the artworks in transit to and from all venues and during exhibition of the works. Requests are considered on an individual basis and the Foundation's decision to lend is based upon the pertinence of the artworks to the content of the exhibition, the prior loan commitments of the requested artworks, the fragility of the artwork, and the Foundation's goal of exposure to the widest or neediest audiences. Most often, the Foundation gives preferred consideration to lending one work or a small grouping of works to augment major one-person or thematic exhibitions which have a tour schedule of several venues. Periodically, the long-term loan of one or two artworks to individual institutions may be arranged.

The Foundation's photographic archives include digital images of nearly all works, enabling us to supply visual material to potential borrowing institutions.

For loan requests, please contact Vicki Gambill, Director of Collections Management, at vgambill@thebroad.org.

 

The Broad photo by Iwan Baan

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