Group Visits

One way to bring a group to The Broad is to book free general admission tickets. Only 9 tickets can be booked per transaction, so if you are booking 10 or more tickets, you will need to do so in multiple transactions. 

The Broad offers organized group visits, as well as school visits for grades 3 through 12. Learn more about group visit options below. 

Learn more about School Visits

Visual description tours and ASL interpreter tours available upon request. Please email groups@thebroad.org at least two weeks prior to your preferred visit date.

Self-Guided Group Visit
$10 / person
More Information

Includes:

  • Greeting and museum introduction by a Visitor Services Associate
  • Bypassing of the ticketing line and expedited check-in process
  • Access to the museum during public hours
  • Access to the Broad Collection galleries

Does not include:

  • Access to Yayoi Kusama's Infinity Mirrored Room—The Souls of Millions of Light Years Away or Longing for Eternity

Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $50 per group is required.

Groups must make a reservation for a self-guided group visit at least two weeks in advance.

Request a Self-Guided Group Visit
Guided Group Tour – The Broad Collection
One Hour
$25 / person
More Information

Includes:

  • Greeting and museum introduction by a Visitor Services Associate
  • Bypassing of the ticketing line and expedited check-in process
  • Highlights tour of The Broad’s architecture and collection during public hours
  • Access to the Broad Collection galleries 

Does not include:

  • Access to Yayoi Kusama's Infinity Mirrored Room—The Souls of Millions of Light Years Away or Longing for Eternity

A 50% deposit is due upon booking.

Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $250 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Request a Guided Group Tour of The Broad Collection
Guided Group Tour - Soul of a Nation
One Hour
$35 / person
More Information

Includes:

  • Greeting and museum introduction by a Visitor Services Associate
  • Bypassing of the ticketing line and expedited check-in process
  • Tour provides highlights of Soul of a Nation: Art in the Age of Black Power

Does not include:

  • Access to Yayoi Kusama's Infinity Mirrored Room—The Souls of Millions of Light Years Away or Longing for Eternity

A 50% deposit is due upon booking.

Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $350 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Image credit: Barbara Jones-Hogu, Unite (First State), 1969. Screenprint. © Barbara Jones-Hogu

Request a Guided Group Tour of Soul of a Nation
Guided Tour of The Broad Collection and Soul of a Nation
90 minutes
$50 / person
More Information

Includes:

  • Greeting and museum introduction by a Visitor Services Associate
  • Bypassing of the ticketing line and expedited check-in process
  • 90-minute tour of The Broad’s architecture, collection galleries, and Soul of a Nation during public hours
  • Group may continue to visit the rest of the museum on their own after the tour

Does not include:

  • Access to Yayoi Kusama's Infinity Mirrored Room—The Souls of Millions of Light Years Away or Longing for Eternity or Longing for Eternity

A 50% deposit is due upon booking

Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $500 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Request a Guided Combo Tour
Before or After Hours Guided Tour of The Broad Collection
One Hour
$100 / person
More Information

Before/After-Hours Guided One-Hour Group Tours of The Broad Collection include:

  • Greeting and museum introduction by a Visitor Services Associate
  • Available before/after-hours tour timeslots are:

Tuesdays 5:30–6:30 p.m.
Wednesdays 5:30–6:30 p.m.
Fridays  9:30–10:30 a.m.
Saturdays 9–10 a.m.

  • 60-minute tour of The Broad’s architecture and collection galleries before/after public hours
  • If before hours, group may view the museum on their own after the tour once the museum opens to the public

A 50% deposit is due upon booking

Minimum of 10 people is required. Maximum number we can accommodate is 60 people.  If your group is fewer than 10 guests, a base rate of $1,000 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Contact groups@thebroad.org for rates and more information on before/after-hours visits to Jasper Johns: 'Something Resembling Truth.' 

Request a Before or After Hours Guided Tour of The Broad Collection
Before or After Hours Guided Tour of Soul of a Nation
One Hour
10-59 Guests
$100 / person
More Information

Before- or After-Hours Guided One-Hour Group Tours of Soul of a Nation: Art in the Age of Black Power include:

  • Greeting and museum introduction by a Visitor Services Associate
  • Available before/after-hours tour timeslots are:

Tuesdays 5:30–6:30 p.m.
Wednesdays 5:30–6:30 p.m.
Fridays  9:30–10:30 a.m.
Saturdays 9–10 a.m.

  • 60-minute tour of The Broad’s architecture and collection galleries before/after public hours
  • Access to special exhibitions and installations, time permitting
  • If before hours, group may view the museum on their own after the tour once the museum opens to the public

A 50% deposit is due upon booking

Minimum of 10 people is required. Maximum number we can accommodate is 60 people.  If your group is fewer than 10 guests, a base rate of $1,000 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Image Credit: Carolyn Lawrence, Black Children Keep Your Spirits Free, 1972. Acrylic on canvas. 49 x 51 x 2 in. Image courtesy of the artist. © Carolyn Mims Lawrence

Request a Before or After Hours Guided Tour of A Journey That Wasn't
Before or After Hours Combo Tour, including the Broad Collection and Soul of a Nation
90 minutes
10-59 Guests
$150 / person
More Information

Before/After-Hours Guided 90-Minute Group Combo Tours include:

  • Greeting and museum introduction by a Visitor Services Associate
  • Available before/after-hours tour timeslots are:

Tuesdays 5:30–6:30 p.m.
Wednesdays 5:30–6:30 p.m.
Fridays  9:30–10:30 a.m.
Saturdays 9–10 a.m.

  • 90-minute tour of The Broad’s architecture, collection galleries, and Soul of a Nation
  • Access to special exhibitions and installations, time permitting
  • If before hours, group may view the museum on their own after the tour once the museum opens to the public

A 50% deposit is due upon booking

Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $1,500 per group is required.

Groups must make a reservation for a guided group tour at least two weeks in advance. 

Request a Before or After Hours Combo Tour
After-Hours Group Visit for 60+ Guests
One Hour
60+ Guests
$100 / person + $1000
More Information

For groups larger than 60 Guests

After-Hours Group Visit of the Broad Collection include:

  • Access to full gallery for The Broad’s permanent collection
  • Available after-hours tour timeslots are:

Tuesdays 5:30–6:30 p.m.
Wednesdays 5:30–6:30 p.m.

A 50% deposit is due upon booking.

Please note that any special exhibition or installation that requires a separate reservation, such as Yayoi Kusama’s Infinity Mirrored Room, are not included in an After-hours Group Visit reservation.

Groups must make a reservation for a guided group tour at least two weeks in advance.

Request an After-Hours Group Visit

Group Visit FAQ

How do I reserve a visit for my group?

Please fill out this form to request a group visit. A representative from The Broad will contact you within a week to confirm your reservation and take payment for your group. We require payment in full at the time of reservation.

Can I visit the museum anytime with my group?

The Broad is open every day except Mondays, and you may request a self-guided group visit anytime during normal operating hours. Reservations must be made at least two weeks in advance of your visit date.

Does the self-guided group visit include access to special exhibitions?

The $5/ person self-guided group visit does not include access to paid special exhibitions on view. Additional fees apply.

When is the best time of day to plan our visit?

The Broad opens at 11 a.m. on weekdays, and 10 a.m. on weekends. We recommend visiting on weekdays if possible, or arriving before 11 a.m. on Saturdays or Sundays.

Do I need to contact The Broad if the number in my group changes?

Yes. If your group is larger than originally booked, email groups@thebroad.org with your group name and how many additional tickets you need. Your additional tickets will be charged at check-in on the day of your visit. Please keep in mind that groups larger than 50 people will be accommodated based on availability and may need to be split into adjacent time slots.

Is The Broad wheelchair accessible?

All gallery spaces and facilities are accessible for wheelchairs and strollers. Wheelchairs are available on a first come, first served basis and can be checked out in the lobby by leaving a driver’s license or other form of valid identification.

Are private tours available for my group?

Yes. Please indicate the type of visit you would like to book when filling out the request form. If you have any questions, please email groups@thebroad.org.

Can I give my own tour to my group?

The Broad does not allow visitors to lecture or lead groups in the galleries. 

Can I pay with a purchase order?

Payment must be completed by credit card (Visa, MasterCard, American Express, Discover, and JCB are accepted). We do not accept purchase orders, checks, or cash.

Will I get a refund if I need to cancel my visit?

Unfortunately, there are no refunds for any group visits.

Are there other attractions to explore along Grand Avenue?

Yes! To see more contemporary art, we recommend taking a trip to MOCA, across from The Broad on the east side of Grand Avenue (keep in mind MOCA is closed Tuesdays). If your group is interested in architecture, consider a stop at the Walt Disney Concert Hall, immediately north of The Broad, and the Cathedral of Our Lady of the Angels, at the corner of Grand Avenue and Temple Street. If you are looking for a quiet place to relax, consider Grand Park, just opposite the Music Center on the east side of Grand.

Where can my bus park?

We do not have parking available for vehicles over 7’2”. Buses are able to pull up in front of the museum along Grand Avenue to drop off and pick up.

What should we do when our group gets to the museum?

Your group should assemble outside the south entrance to The Broad, located adjacent to the Plaza. Your group leader can approach any Visitor Service Associate who will give a private introduction and direct your group into the building. 

Click to get The Broad's app with free audio tours.