What personal information do we collect from the people that visit our Website?
When do we collect information?
We collect information from you when you register on our Website, place an order or reservation, subscribe to a newsletter, or enter information on our Website. More specifically, we collect information:
a) When you register for a My Broad account and enter personal information to complete the sign up process. Registration for users on thebroad.org enables you to maintain your contact information and preferences, sign up for exclusive online features, purchase and reserve tickets online, and receive notifications about events that interest you.
b) When you purchase or reserve tickets through the Website and enter personal information to complete the online transaction (including reservations made without a My Broad account). We need to know your name, billing and shipping addresses, telephone number, email address, and credit card information to process your order. Your credit card information will be stored temporarily on a secured server and used only as needed to process your transaction. We will retain your personally identifiable information for our records, in order to facilitate better customer service, and to inform you of our programs, events, and promotional offers.
c) When you sign up for our email newsletter through the Website and enter personal information to complete the sign up. You may unsubscribe at any time by following the directions at the bottom of the newsletter.
d) When you participate in an online survey. You may decide whether or not you wish to complete such surveys, which may ask about your background, occupation, or similar questions. We use this information to help us better understand our audience, which in turn allows us to better meet your needs and interests. Information collected in these surveys is never sold, rented, or shared with third parties for marketing purposes.
e) When you visit the Website, we collect website use information such as your IP address and browser type. We also collect and retain such information using Cookies (see clause 8 below).
Registration is required to purchase or reserve tickets online, tickets may be reserved or purchased onsite at The Broad during normal operating hours if you do not wish to share your personal information.
Personal financial information, such as credit card details, are collected by our third party provider, STQRY Inc, for credit card transactions for identity verification and billing purposes. The Broad and its agents and employees do not have access to personal financial information.
How do we use your information?
We may use the personal information we collect from you when you register, make a purchase or reservation, sign up for our newsletter, respond to a survey or marketing communication, surf the Website, or use certain other Website features in the following ways:
- to personalize your experience and to allow us to deliver the type of Content in which you are most interested;
- to improve our Website in order to better serve you;
- to administer a promotion, survey or other Website feature;
- to quickly process your transactions;
- to ensure that the tickets you purchase are delivered to you;
- to contact you where we consider necessary in relation to your purchase, including, to advise you of any changes/cancellations that may occur and those which we have been made aware of; and
- to send periodic emails regarding your order or further information about the Website.
In addition, Website use and personal information may be used to improve our business processes, such as our security, speed, and information systems. We may also use such information to do internal research on your demographics, interests, and behavior to better serve you and other users.
At any time, we may use the information collected from the Website to produce reports and summarize research data which may be shared with a third party. This data will not identify any individual personally.
At any time, we may disclose any and all information that we collect from you where we believe disclosure is appropriate to comply with law, to protect the rights, property or safety of us, our users or others, or to satisfy legal processes or governmental requests.
How do we protect visitor information?
We will endeavor to protect all information we collect about you. Our Website is updated on a regular basis for security holes and known vulnerabilities in order to make your visit to our Website as safe as possible. We store your personal information in an encrypted secure database, in proprietary data format which can only be read with the use of proprietary tools. The Website is encrypted with a high grade 256 bit encryption authenticated by Digicert, Inc. For purchases through the Website, our third party service provider processes your credit card details securely over the internet using a PCI accredited internet payment security system. However, due to the nature of the Internet, we cannot guarantee that your personal information will always be secure during transmission or from unauthorized access during storage. All of our staff who have access to personal information will maintain strict confidence of such information at all times.
DESPITE OUR REASONABLE EFFORTS TO PROTECT YOUR PERSONAL INFORMATION, WE CANNOT ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION TRANSMITTED TO US AND ALL PERSONAL INFORMATION YOU DISCLOSE TO US IS AT YOUR OWN RISK.
Please contact us immediately should you become aware or have reason to believe that there has been any unauthorized use of your personal information in connection with the Website.
Your IP address
We use your IP address to help diagnose problems with our server and to administer our Website. Your IP address is also used to help identify you and to gather demographic information.
Third Party Disclosure
- We may pass your personal information to third party presenters of events to which you have purchased tickets to keep you informed of future events provided by those presenters.
- We may provide your personally identifiable information to third-party vendors, including Website hosting partners, ticket sales partners, advertising agency partners, and other parties who assist us in operating our Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
- We may also release your information when we believe it is appropriate to comply with the law, enforce our Website policies, or protect ours or others' rights, property, or safety.
Links to other websites
Cookies and Pixel Tags
"Pixel tags" are tiny graphical images embedded in emails or webpages. Pixel tags are used to determine what parts of a website a visitor has viewed, or whether an email was successfully opened. These technologies do not contain any personal information about you; they are used to gather information to analyze traffic to the Website, to improve our content and navigation, to enhance our marketing efforts, to personalize your experience, and to provide online display advertising tailored to your interests based on your online behavior.
- Help remember and process the items in the shopping cart.
- Understand and save user's preferences for future visits.
- Compile aggregate data about Website traffic and Website interactions in order to offer better Website experiences and tools in the future.
The Broad also works with third-party marketing partners who use technologies such as cookies and pixel tags on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. However, please note that disabling cookies will cause certain functions of this Website, such as the personalized My Broad section and online purchasing, to cease functioning. We recommend that users enable cookies.
Do Not Track Signals
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
- Users can visit our Website anonymously
- Users are able to change their personal information:
- By emailing us at firstname.lastname@example.org
- By logging in to their My Broad account and updating their account settings
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. The Broad takes special care to protect the safety and privacy of children. We do not knowingly collect personal information from children under thirteen years of age.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to be in line with Fair Information Practices, should a data breach occur we will notify the users via email and will provide Website notification within 7 business days.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and to send information and updates pertaining to orders
- We may also send you additional information related to your orders or related content from our Website
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CAN-SPAM we agree to the following:
- NOT use false or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or Website headquarters
- Monitor third party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, follow the instructions at the bottom of each email and we will promptly remove you from ALL promotional correspondence. You will continue to receive transactional emails about purchases, which is in compliance with CAN-SPAM.
221 S. Grand Avenue
Los Angeles, California 90012