The Broad’s free mobile app, accessible on Apple and Android smartphones or Wi-Fi enabled portable electronic devices, is available for download in mobile device app stores. Developed to enhance the museum experience by offering information about The Broad and its collection, the mobile app features audio, video, and descriptive text about the collection, artworks and artists on view, as well as free self-guided audio tours. Visitors also can use The Broad’s free mobile app to reserve, view, and redeem their museum tickets.
Among the features of the app are audio tours that can be taken as multi-stop tours or used just for individual stops in the 50,000 square feet of gallery space. The four initial tours available are:
- “Artists-on-Artists,” a tour featuring collection artists talking about pieces in the Broad collection by other artists including Barbara Kruger on Kara Walker’s African’t, John Baldessari on Sherrie Levine’s Fountain (Buddha), and Sterling Ruby on Christopher Wool’s Untitled, 1990 a nine panel work featuring the words "Run" and "Dog," among others;
- a collection highlights tour with commentary by founders Eli and Edythe Broad and founding director Joanne Heyler;
- an architecture tour featuring Elizabeth Diller, partner-in-charge at Diller Scofidio + Renfro, the firm that designed The Broad;
- and “Looking with LeVar,” a family audio tour, narrated by award-winning actor, director, and education advocate LeVar Burton.