One way to bring a group to The Broad is to book free general admission tickets. Only 9 tickets can be booked per transaction, so if you are booking 10 or more tickets, you will need to do so in multiple transactions.
Or, you can book a group visit. Learn more about group visit options below.
Self-Guided Group Visits
Self-guided group visits receive the following:
- Greeting and museum introduction by a Visitor Services Associate
- Bypassing of the ticketing line and expedited check-in process
- Access to the museum during public hours
Minimum of 10 people is required. If your group is fewer than 10 guests, a base rate of $50 per group is required.
Groups must make a reservation for a self-guided group visit at least two weeks in advance.
Interested in a guided group tour during, before, or after hours? Email email@example.com for more information.
Group Visit FAQ
Can I visit the museum anytime with my group?
The Broad is open every day except Mondays, and you may request a self-guided group visit anytime during normal operating hours. Reservations must be made at least two weeks in advance of your visit date.
When is the best time of day to plan our visit?
The Broad opens at 11 a.m. on weekdays, and 10 a.m. on weekends. We recommend visiting on weekdays if possible, or arriving before 11 a.m. on Saturdays or Sundays.
Does the self-guided group visit include access to special exhibitions?
The $5/ person self-guided group visit does not include access to special exhibitions on view. Additional fees apply.
Do group visits include access to Yayoi Kusama's Infinity Mirrored Room installation?
Unfortunately, groups are not able to access this installation given the limited capacity.
Is The Broad wheelchair accessible?
All gallery spaces and facilities are accessible for wheelchairs and strollers. Wheelchairs are available on a first come, first served basis and can be checked out in the lobby by leaving a driver’s license or other form of valid identification.
How do I reserve a visit for my group?
Please fill out this form to request a group visit. A representative from The Broad will contact you within a week to confirm your reservation and take payment for your group. We require payment in full at the time of reservation.
Can I pay with a purchase order?
Payment must be completed by credit card (Visa, MasterCard, American Express, Discover, and JCB are accepted). We do not accept purchase orders, checks, or cash.
Will I get a refund if I need to cancel my visit?
Unfortunately, there are no refunds for any group visits.
Do I need to contact The Broad if the number in my group changes?
Yes. If your group is larger than originally booked, email firstname.lastname@example.org with your group name and how many additional tickets you need. Your additional tickets will be charged at check-in on the day of your visit. Please keep in mind that groups larger than 50 people will be accommodated based on availability and may need to be split into adjacent time slots.
Are private tours available for my group?
Yes. If you are interested in guided group tours, please contact email@example.com.
Can I give my own tour to my group?
The Broad does not allow visitors to lecture or lead groups in the galleries.
What should we do when our group gets to the museum?
Your group should assemble outside the museum while the group leader or organizer proceeds to any Visitor Services Associate to retrieve admission tickets and process final payments. Your group will be given a private introduction outside, and directed into the building.
Where can my bus park?
We do not have parking available for vehicles over 7’2”. Buses are able to pull up in front of the museum along Grand Avenue to drop off and pick up.
Are there other attractions to explore along Grand Avenue?
Yes! To see more contemporary art, we recommend taking a trip to MOCA, across from The Broad on the east side of Grand Avenue (keep in mind MOCA is closed Tuesdays). If your group is interested in architecture, consider a stop at the Walt Disney Concert Hall, immediately north of The Broad, and the Cathedral of Our Lady of the Angels, at the corner of Grand Avenue and Temple Street. If you are looking for a quiet place to relax, consider Grand Park, just opposite the Music Center on the east side of Grand.