The Broad is a new contemporary art museum being built by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum, which is designed by Diller Scofidio + Renfro, will open to the public on September 20. The museum will be home to the nearly 2,000 works of art in The Broad Art Foundation and the Broads’ personal collections, which are among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140 million building will feature two floors of gallery space to showcase The Broad’s comprehensive collections and will be the headquarters of The Broad Art Foundation’s worldwide lending library. The Broad is also building a 24,000-square-foot public plaza adjacent to the museum to add another parcel of critical green space to Grand Avenue. Learn more about the building.
Eli and Edythe Broad created The Broad Art Foundation in 1984 as a pioneering lending library of contemporary artworks. Dedicated to increasing access to contemporary art for audiences worldwide, the foundation has made more than 8,000 loans to over 500 museums and galleries around the world. In addition to The Broad Art Foundation’s collection, the loan program also makes available art from The Eli and Edythe L. Broad Collection. Together, the Broad collections are among the most prominent collections of postwar and contemporary art in the world. For more information on The Broad Art Foundation, visit www.broadartfoundation.org.
Andy Warhol Self-Portrait, 1966 © The Andy Warhol Foundation for the Visual Arts, Inc.
Eli and Edythe Broad are lifelong philanthropists. Their generosity across the areas of education reform, scientific and medical research, the arts and civic endeavors in their hometown of Los Angeles has been enabled by Eli Broad’s five-decade career in business, building two Fortune 500 companies from the ground up. He is the founder of both SunAmerica Inc. and KB Home (formerly Kaufman and Broad Home Corporation).
Today, the Broads are devoted to philanthropy as founders of The Broad Foundations, which they established to advance entrepreneurship for the public good in education, science and the arts. The Broad Foundations, which include The Eli and Edythe Broad Foundation and The Broad Art Foundation, have assets of $2.6 billion.
Over the past four decades, the Broads have built two of the most prominent collections of postwar and contemporary art worldwide: The Eli and Edythe L. Broad Collection and The Broad Art Foundation. The two collections together include nearly 2,000 works by more than 200 artists. Since 1984, The Broad Art Foundation has operated an active “lending library” of its extensive collection. Dedicated to increasing access to contemporary art for audiences worldwide, The Broad Art Foundation has provided over 500 museums and university galleries worldwide with more than 8,000 loans of artwork.
Mr. Broad was the founding chairman and is a life trustee of The Museum of Contemporary Art in Los Angeles, to which The Broad Foundation gave a $30 million challenge grant in December 2008 to rebuild the museum’s endowment and to provide exhibition support. He is a life trustee of The Museum of Modern Art in New York and of the Los Angeles County Museum of Art, where the Broads made a $60 million gift to build the Renzo Piano-designed Broad Contemporary Art Museum, which opened in February 2008, and to fund an art acquisition budget. In August 2010, the Broads announced plans to build The Broad, a contemporary art museum and headquarters for The Broad Art Foundation on Grand Avenue in downtown Los Angeles.
Tireless advocates of Los Angeles, the Broads have championed the cultural and architectural vitality of the city. Committed to the belief that all great cities need a vibrant center, Mr. Broad was the visionary behind the development of Grand Avenue, which will blend residential, retail, cultural and recreational uses into a civic centerpiece to rival the main boulevards of the world’s greatest cities. In 1996, Mr. Broad and then-Mayor Richard Riordan spearheaded the fundraising campaign to build the Frank Gehry-designed Walt Disney Concert Hall, which opened to worldwide acclaim in October 2003. The Broads provided the lead gift to the Los Angeles Opera to create a new production of Richard Wagner’s four-opera cycle Der Ring des Nibelungen in 2009-2010. They gave $10 million in 2008 to create an endowment for programming and arts education at The Eli and Edythe Broad Stage and The Edye Second Space at the Santa Monica College performing arts center.
From 2004 to 2009, Mr. Broad served as a Regent of the Smithsonian Institution by appointment of the U.S. Congress and the President. He is a Fellow of the American Academy of Arts and Sciences and in 1994 was named Chevalier in the National Order of the Legion of Honor by the Republic of France. Mr. Broad serves on the board of the Future Generation Art Prize. He received the Carnegie Medal of Philanthropy in 2007 and the David Rockefeller Award from the Museum of Modern Art in March 2009. Strong believers in higher education, the Broads have further extended their philanthropy in the arts. The Broad Foundation made a major contribution to the School of the Arts and Architecture at UCLA for The Eli and Edythe Broad Art Center, designed by Richard Meier. In 1991, the Broads endowed The Eli Broad College of Business and The Eli Broad Graduate School of Management at Michigan State University (MSU), where Mr. Broad graduated cum laude in 1954. In June 2007, the Broads announced a $26 million gift to create the Eli and Edythe Broad Art Museum at MSU, and they gave another $2 million to the project in January 2010. The Zaha Hadid-designed museum opened in November 2012.
Mr. Broad's first book, "The Art of Being Unreasonable: Lessons in Unconventional Thinking," was published by Wiley in May 2012 and is a New York Times, Wall Street Journal, USA Today and Washington Post bestseller.
Mr. and Mrs. Broad reside in Los Angeles.
The Broad is currently under construction and will open on September 20.
The museum will be located in downtown Los Angeles on Grand Avenue, in close proximity to the Museum of Contemporary Art, the Walt Disney Concert Hall, Grand Park, the Music Center, The Colburn School, REDCAT, the High School for Visual and Performing Arts, the Cathedral of our Lady of the Angels and more.
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