Program Manager, Audience Engagement


The Broad is an internationally renowned contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission. The Broad is home to the 2,000 works of art in the Broad Collection, which is among the most prominent holdings of postwar and contemporary art worldwide and presents an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984. Since opening in September 2015, The Broad has welcomed more than 4 million visitors, and has one of the youngest, most diverse audiences of any museum in the country.


The Broad’s audience engagement work is a key component of The Broad’s overall profile and strives to set the standard for world class museum programming. Our events, whether onsite or offsite, are innovative presentations of music, dance, performance, conversations with artists, and poetry for a diverse audience ranging from adults of all ages, families, community groups and partners, and students. Directly reporting to both the Director of Audience Engagement and the Associate Director of Programs and Events, the Program Manager, is uniquely positioned to be on a team that is responsible for creating programming that is immersive, significant, and relevant to our times and our growing audience. The Program Manager will be responsible for the successful planning and the execution of The Broad’s Family Weekend Workshops and will assist in the successful production of The Broad’s year-round programming. In addition, the Program Manager will serve as part of the team of producers in an associate producer role focusing on artist relations. You will have the opportunity to work on truly inspiring, innovative, and challenging programs by emerging and established artists.



  • Under the direction of the Associate Director of Events and Programs, the Program Manager will lead the Family Weekend Workshops which provides families with children, activities, and workshops. The Program Manager will:
  • Create original and engaging art activities, which are inspired by The Broad’s art collection, for families in both English and Spanish.
  • Procure, organize, and prepare materials for Family Weekend Workshops. Develop budgets and tracks expenses and reports for museum leadership.
  • Secure contracts and process invoices for Family Weekend Workshops.
  • Develop training content and train the Visitor Experience team on each workshop.
  • Create reports on each program including attendance and success of the activities created for visiting families.
  • In collaboration with of the Director of Audience Engagement and the Associate Director of Events and Programs, the Program Manager will support Un-Private Collection Conversations by researching potential participants, gathering promotional materials from participants, drafting promotional copy, making travel arrangements, and contracting speakers.
  • In an Associate Producer capacity, the Program Manager will support the Director of Audience Engagement and the Associate Director for assigned programs by assisting with:
  • maintaining production budgets
  • hiring and managing contracted technical and production staff
  • procuring necessary materials, vendor selection, and furniture rentals.
  • generate final budget and attendance reports for the Director of Audience Engagement and the Associate Director.
  • Assist with administrative duties including contracts, invoice processing, budget and expense tracking and reports, and travel and accommodations booking for the Un-Private Collection Conversations and other assigned programs.
  • Assist the Associate Director of Events and Programs with the coordination of technical requirements of the programs, working with artists, agents, curators, and partners to determine requirements, possibilities, and constraints of producing works in a museum setting, and draw seating and floor plans.
  • Communicate and coordinate the operational needs of assigned programs with key Broad staff, including Visitor Experience, Security, Facilities, Collections, Marketing and Communications, IT, and Retail.
  • Artist Relations: liaise with program participants and their management to coordinate hospitality in Los Angeles.
  • Support Marketing and Communications for assigned programs managing the program calendar, gathering assets including photos, biographies, social media handles.
  • Programs: coordinate with Visitor Experience and Marketing and Communications, including determining audience capacities and managing all ticket allocations and comp lists for assigned events.
  • Staff and participate in planning exhibition opening events and programming that occurs during openings.
  • Maintain relationships with new and existing partners, sponsors, agencies, contractors, etc. to ensure the success and smooth execution of programs.
  • Other duties as assigned.



The ideal candidate will have the ability to successfully support the production of an ambitious agenda of events at The Broad. Success requires both an understanding of strategy and a hands-on working style. The ability to navigate effectively in a complex, dynamic, high stakes, and highly visible environment.

  • Three to five years of progressive experience in event planning and/or event development with a strong emphasis on public programs.
  • Proficiency in spoken and written Spanish is required.
  • Experience mounting and managing highly successful large-scale events, including family events, as well as film, music, performance that garner media coverage.
  • Experience managing creative and event production teams through effective working relationships with external and internal service providers and stakeholders.
  • Well-organized and deadline-oriented, with exceptional attention to detail and follow-through; able to work both in unstructured and planned environments, and in situations where rapid response and instant decision making are required.
  • Experience within the cultural sector, specifically modern and contemporary visual arts, and related interdisciplinary programming, is highly desirable.
  • Technical capacity and proficiency in the Microsoft Suite. Expert level in Word, Excel, Microsoft Outlook, and Teams.
  • Experience creating and managing budgets and expense reports.
  • Excellent communication and people skills.
  • Hands-on problem solving and implementation skills; persuasive and persistent in the pursuit of the organization’s goals.
  • A bachelor’s degree or equivalent experience in hospitality, entertainment, or the arts.



  • Approach work with integrity and honesty.
  • Support and demonstrate the museum’s culture of developing a diverse, equitable, inclusive, and accessible environment for staff, contract staff, vendors, and visitors.
  • All employees of The Broad are required to be vaccinated against COVID-19, subject to certain exemptions as required by law. All newly hired staff must show proof of their COVID-19 vaccination within 45 days of hire. Please contact Human Resources if you have questions regarding the COVID-19 vaccination policy.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Employment is contingent upon a satisfactory background and reference check.



The annual compensation for this position is $64,480.00-$65,000.00.

An employee in this position can expect to work 40 or more hours each week. This position will regularly require working evenings and weekends.

Employees hired into this position are eligible for the following benefits: medical, vision, dental, employee assistant program, paid vacation and holidays, sick leave, retirement, life insurance, and short- and long-term disability.

Additional benefits may include employee discount at The Shop, free parking or an annual free personalized LA Metro pass or bike stipend or walk stipend, discounts at local eateries, and more.



The Broad is an equal opportunity employer, and we aspire to reflect the diversity of Los Angeles in both our staff and our visitors. It is the practice of The Broad to offer equal opportunity consistent with applicable federal and state law in all aspects of employment.  All employment decisions will be made in compliance with applicable federal and state laws prohibiting discrimination on the basis of race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), religion, creed, color, national origin, ancestry, marital status, sex, pregnancy, gender, gender identity, gender expression, age, medical condition (as defined by California law and including Acquired Immune Deficiency Syndrome (AIDS), actual or perceived), genetic information, physical or mental disability, sexual orientation, military or veteran status, having filed a discrimination complaint or any other status protected by applicable law. The Broad believes that by actively building a diverse workforce we can innovate, inspire, and engage with the widest possible audience. 


The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.


*Reasonable accommodations will be made for qualified candidates with disabilities in accordance with the ADA and the ADAAA.

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