The Broad is an internationally renowned contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission. The Broad is home to the 2,000 works of art in the Broad Collection, which is among the most prominent holdings of postwar and contemporary art worldwide and presents an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984. Since opening in September 2015, The Broad has welcomed more than 4 million visitors, and has one of the youngest, most diverse audiences of any museum in the country.
ABOUT THE POSITION
The Broad has been rewriting the norms and traditions of contemporary art museums since its founding in 2015 and is well positioned to be a catalyst for continued change and progress. A vital member of the senior staff who will assist The Broad in these efforts is the Director of Marketing and Communications (DMC). The DMC is responsible for the development and execution of all communications and marketing activities for The Broad, including branding, media relations, advertising, digital content, social media, and audience development efforts. The next DMC will be creative, collaborative, and forward-thinking and will provide both strategic vision and leadership, and operational expertise and skills to achieve excellence in all things marketing and communications.
Reporting directly to the Chief Strategy Officer (CSO) and working closely with the Founding Director and the COO, the DMC will conceive of and implement energetic and innovative marketing and communications strategies that effectively attract and retain a diverse and large audience for the museum, its exhibitions, and its public programming. Positioned at the nexus of popular culture and contemporary art institutions, The Broad appeals to a wide and inclusive audience. The DMC will have experience in engaging broad groups of people through a variety of closely tracked channels and will lead the team including the Marketing Manager and Social Media Manager.
The DMC will be a subject matter expert in marketing and communications, approaching the work with a goal of constant improvement. The DMC will include approaches outside of the box of conventional cultural marketing, reaching across digital and traditional platforms, and ultimately continue to establish an exciting and enduring local, national, and international identity for the museum as a welcoming, inclusive, and premier cultural destination.
The DMC will understand the importance of meeting this transformative moment in the global museum sector. They will engage with museum staff and leadership to cultivate a culture of openness, nimbleness, and curiosity to support The Broad in the critical conversation around DEI, and the nuances of how museums effectively engage with the communities they serve. The DMC will also work with the CSO to help foster an internal organizational culture (45 total FTE) of inclusivity, respect for all identities, and equitable access to opportunity through their leadership. The DMC should have a deep personal commitment to, and understanding of diversity, equity, social justice, accessibility, and inclusion issues as well as a commitment to working across differences.
The DMC will be deeply collaborative and energized by the prospect of working across teams to leverage the collective power of the museum. They will partner closely with the CSO on high level strategy, simultaneously guiding the Marketing Manager and Social Media Manager to implement strategies and vision. The ideal candidate will be able to juggle many competing priorities, executing complex projects—often involving multiple internal stakeholders.
DUTIES AND RESPONSIBILITIES
Strategic Marketing and Communications Thought Leadership
- Develop and implement a strategic communications and marketing plan to maximize audience awareness of the museum and its programs.
- Create pathways for the museum to connect with broader media to reflect The Broad’s brand and presence in multiple spaces, particularly outside of the conventional art world and reaching underserved audiences.
- Generate high visibility in local, regional, national, and international markets for exhibitions and programs.
- Work with CSO to engage with staff, leadership, partners, and stakeholders proactively and thoughtfully to engage with critical social issues. Embrace potential controversy and conversation as tools for opportunities to listen and engage with visitors and communities.
- Works with CSO to develop marketing and communications budget aligned with institutional priorities and oversees implementation.
- Promote a marketing and communications culture of thinking outside the box to reach a wide and general audience.
- Continue to evolve the strong brand identity of The Broad.
Collaborative Relationship Building
- Be an enthusiastic and inspirational champion for expanding the voice of the museum and telling its stories; Seek out and welcome feedback from the staff and stakeholders about how The Broad is performing in their external engagement
- Work with the CSO to continue to drive forward corporate sponsorship and partnership on behalf of the Broad. Support and steward the unique events, recognition, and fulfillment needs of corporate sponsor partners.
- Promote collaborative working partnerships across The Broad, particularly with Visitor Experience and Audience Engagement teams
- Manage external agency relationships with design, advertising, social media, web and communications firms.
- Oversee Marketing Manager to form meaningful partnerships in the community to build audience and deliver on the mission to make contemporary art accessible to all.
- Represent the museum and build partnerships in citywide promotion and tourism efforts.
Lead Public Relations and Communications Efforts
- Create and manage media relations and public information strategies—local, national, and international.
- Manage outside public relations consultants as needed to achieve maximum value and results.
- Execute production of all media relations efforts—releases, alerts, interviews, and pitches and manage all press previews and other media events with the help of the Marketing Manager.
- Be a spokesperson for The Broad and act as media relations liaison during press previews and visits.
- Work closely with The Broad leadership on crisis communications and integrated media strategy.
- Develop relationships with and coordinate media matters with other Broad philanthropy offices when needed.
- Write speeches and presentations for the Founding Director and other staff members as needed.
Lead Marketing and Branding Efforts
- Bring analytical depth and strategic maturity to the marketing and communications function at The Broad.
- Develop and implement integrated marketing plans for exhibitions, public programs, events, and e-commerce.
- With the Social Media Manager, craft a holistic and top-performing social media strategy, engaging audiences across ages, locations, identities, and the spectrum of exposure levels to contemporary art.
- Oversee development of copy and creative material for marketing campaigns, including printed collateral, related photography, and videography.
- Oversee all media buys and promotional partnerships.
- Oversee the website, email communications, and mobile engagement platforms.
- Partner with the Founding Director, CSO and other members of the senior management team to refine and strengthen the museum’s brand.
Oversee Audience and Institutional Research
- Partner across teams, including Visitor Experience and IT to evaluate and refine systems for tracking attendance, visitor satisfaction and visitor surveying and report to leadership with recommendations.
- Oversee collection and analysis of audience research, including oversight of hired audience research professionals and the planning, execution, and interpretation of audience surveys.
- Work with the Marketing Manager to gather and interpret analytics from Salesforce and Campaign Monitor to inform decisions related to best allocation of resources.
- Other duties as assigned.
The Broad is seeking candidates who possess a record of professional experience that demonstrates progressive responsibilities and significant hands-on marketing and communications experience. Experience in marketing and communications for visitor/customer focused organizations such as cultural, arts, or tourism is strongly preferred. The ideal candidate will have the following professional and personal qualities, skills, and characteristics:
- Exceptional communication skills, verbal and written, internally focused and externally focused;
- Excellent skills around change management processes, and building a strong shared vision among staff,
- Emotionally intelligent with the ability to motivate teams, ask for and receive feedback, and foster a positive team culture;
- Composure under pressure;
- Drive and ambition to pursue excellence;
- Skilled at managing within a compact and nimble organization, responsible for both high level strategy and day-to-day operations;
- High self-awareness and an understanding of when to delegate tasks and pivot work based on changing needs;
- Deep knowledge and curiosity about contemporary art and culture;
- A willingness to learn new skills;
- Kind, compassionate, empathetic, and thoughtful;
- Knowledge of:
- PR and Advertising;
- Website tracking and metrics;
- Social media;
- Videography and photography;
- Email marketing and communications;
- CRM database;
- Mobile engagement platforms;
- E-commerce, including website optimization, email acquisition strategies, and customer conversion.
- Approach work with integrity and honesty.
- Support and demonstrate the museum’s culture of developing a diverse, equitable, inclusive, and accessible environment for staff, contract staff, vendors, and visitors.
- All employees of The Broad are required to be vaccinated against COVID-19, subject to certain exemptions as required by law. All newly hired staff must show proof of their COVID-19 vaccination within 45 days of hire. Please contact Human Resources if you have questions regarding the COVID-19 vaccination policy.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Employment is contingent upon a satisfactory background and reference check.
Must be able to remain stationary as well as frequently move around public areas of the museum for extended periods of time.
COMPENSATION AND BENEFITS
Salary is up to $150,000.00 annually.
Employees can expect to work 40 or more hours per week. Some weekend and evening work is required.
Employees hired into this position are eligible for the following benefits: medical, vision, dental, employee assistant program, paid vacation and holidays, sick leave, retirement, life insurance, and short- and long-term disability.
Additional benefits may include employee discount at The Shop, free parking or annual free personalized LA Metro pass or bike stipend or walk stipend, discounts at local eateries, and more.
Please send your resume and cover letter to HR@thebroad.org, attention to Elizabeth Chandler, Human Resources Manager.
EQUAL OPPORTUNITY EMPLOYER
The Broad is an equal opportunity employer, and we aspire to reflect the diversity of Los Angeles in both our staff and our visitors. It is the practice of The Broad to offer equal opportunity consistent with applicable federal and state law in all aspects of employment. All employment decisions will be made in compliance with applicable federal and state laws prohibiting discrimination on the basis of race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), religion, creed, color, national origin, ancestry, marital status, sex, pregnancy, gender, gender identity, gender expression, age, medical condition (as defined by California law and including Acquired Immune Deficiency Syndrome (AIDS), actual or perceived), genetic information, physical or mental disability, sexual orientation, military or veteran status, having filed a discrimination complaint or any other status protected by applicable law. The Broad believes that by actively building a diverse workforce we can innovate, inspire, and engage with the widest possible audience.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
*Reasonable accommodations will be made for qualified candidates with disabilities in accordance with the ADA and the ADAAA.